User Generated Content

What is UGC?

It stands for user Generated Content, and you’ll find thousands and thousands of examples of this on TikTok and Instagram, as brands turn away from big budget advertising, looking for that authentic personal touch to get their products in front of their target audiences.

UGC can be paid, or created in exchange for the product or experience in question.

Often images and video’s are combined to create a detailed picture of the product or experience, turned into reels and carousel posts for your social media channels.

If you’d like to collaborate on a UGC project, please do get in touch, I’d love to hear from you!

You can find more of my UGC on my other instagram account @totallypinnable as well as @electriceye.studio